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Brand Manager Mr Kipling

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Date: 17-Nov-2021

Location: St Albans, GB

Company: Premier Foods

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and potential colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. 



Brand Manager - Mr Kipling

Based in St Albans/Home hybrid working



To contribute to delivering the agreed Mr Kipling Brand profit and growth targets, by delivering and executing the brand strategy/ plan. 


  • Mr Kipling is the biggest brand in the Premier Foods Sweet Treats portfolio, The brand is high profile internally & critical to delivering total business results.
  • Mr Kipling is a well-loved brand with significant equity. The brand is no.1 within Cake, with a broad portfolio including small pies & tarts, cake slices, French Fancies, whirls and other all year round & seasonal cakes.  The brand is a significant driver of total Cake category performance.
  • There are ambitious plans to drive future growth, developing brand equity& leveraging growth in our core portfolio, as well as seeking out significant NPD opportunities.  TV, in store support & innovation/ renovation programmes are therefore all part of the mix.
  • We are looking for an FMCG marketer, with strong drive & the ability to secure business growth. They need to be capable of working cross-functionally & influencing senior stakeholders.


What you'll be doing:

  • Support the Marketing Controller in development & delivery of the annual Brand strategy & plan.
  • Ownership of specific parts of the Brand product portfolio, including Pies & tarts and Christmas Seasonal Products.
  • Responsible for development & execution of specific EPD projects & launch of specific NPD projects


What we need from you:

  • Demonstrable successful marketing (brand building) experience within a market leading FMCG organisation
  • Someone who can demonstrate delivering good results in a fast moving dynamic environment
  • An ability to work at pace, a strong bias for action and high degree of personal accountability
  • Able to think ‘bigger picture’, to scope out opportunities for growth.  Coupled with an ability to simplify the complex and cut through noise, to deliver a clear plan of action
  • Understanding and experience of working with the UK Grocery trade
  • A commercially and analytically aware individual who is comfortable developing and presenting business cases in an organisation which will only invest on the back of sound quantitative evidence.
  • Ability to work cross-functionally and lead projects to successful in market delivery, including a marketing activation programme. A real ‘team player’.
  • A growth mind set: magnify & maximise opportunities.
  • An instinctive marketer who ‘gets’ consumers and places them at the core of everything that they do
  • Excellent academic, verbal & numeric skills


What we offer you in return:

  • Competitive salary
  • Car allowance
  • Bonus
  • Up to 7.5% pension
  • Private medical insurance
  • Life assurance
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers