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International Business Manager (Europe)

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Date: 19-Jan-2022

Location: St Albans, GB

Company: Premier Foods

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and potential colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. 


Business Manager, Europe

Full time, permanent

Based in St Albans


Role purpose:

With a wide portfolio of brands and a presence in more than 95% of British households Premier Foods is one of the top 5 food companies in the UK with brands like Mr Kipling and Cadbury cakes, OXO seasonings or Sharwood’s cooking sauces.

We’re on a mission to bring our brands to international markets. This story is one of high growth, interesting challenges and an enormous opportunity ahead of us. It began with the creation a small export team of less than 5 people. Fast forward 7 years and our international unit has now grown to a truly global organization of 55+ people and presence across 50+ countries building brands across the globe for millions of international consumers. You can think about our international unit as a big startup (high growth & fast-moving environment, high level of ownership and fast decision making) with the capabilities of a larger organisation.

Our goal is to find skilled entrepreneurial people who share our passion for growth and have demonstrated their ambition through interesting and demanding professional roles and education. Our strength lies in the diversity of our team members’ previous experiences. For all our roles, we are open to candidates from a number of sales backgrounds and from exciting growth start-up businesses to highly professional blue chip FMCG organisations.


What you'll be doing:

  • Deliver sales spend and profit targets 
  • Drive the strategy across key distributors and retailers in Europe 
  • Prioritize the opportunity amongst your markets & Brands
  • Manage a diverse customer base across various markets
  • Develop a joint annual plan with your distributors around distribution, product range and activities in market
  • Own your numbers & your forecast 
  • Track and monitor progress against the plan, recommending corrective actions and strategic changes to ensure targets are met
  • Ensure international pricing structures are implemented correctly and on time
  • Responsible for all systems / processes / housekeeping (price, invoice, claims) related activity in relation to the customer


What we need from you:


  • Entrepreneurial, self driven & action oriented
  • Eager, problem solver and a quick learner
  • Able to work independently: you will be trained and supported properly
  • Demonstrable experience in Sales /Account Management/ Business development
  • Experience working with distributors and across European markets
  • Financial understanding including assessing value chains
  • Numbers tracking on Excel 
  • At ease with sales data analysis and systems



  • Experience of New Business Development
  • Breadth of experience across market development functions including marketing or category management
  • SAP BI
  • Knowledge of Promotional evaluation tools
  • EPOS Tracking
  • Knowledge in legal agreements


What we offer you in return

  • Competitive salary
  • Car allowance
  • Bonus
  • Up to 7.5% pension
  • Private medical insurance
  • Life assurance
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers