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Senior Category Manager

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Date: 20-Jul-2022

Location: St Albans, GB

Company: Premier Foods

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. 



Senior Category Manager

Full time, permanent

Based in St Albans / Hybrid


What's in it for you:

  • Competitive salary
  • Car allowance
  • Bonus
  • Up to 7.5% pension
  • Private medical insurance
  • Employee Assistance Programme
  • Life assurance
  • 25 days holiday (option to buy an additional 10)
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers


What you'll be doing:

  • Deliver sustainable category value and volume growth & out-performance for Premier Foods within your customers - Asda and Morrisons
  • Build strong relationships with customer contacts, supporting with proactive analysis, actionable insights and strategic category growth initiatives
  • Use Kantar, IRI & other sources to pull comprehensive analysis of customer performance, and utilise our Category Strategy insights and shopper research tools to better understand shopper behaviour.
  • Capture evidence & evaluate customer’s activation of key events i.e. Christmas, Easter etc
  • Develop objective space to sales recommendations and ensuring this is aligned to range review objectives and Category Vision growth opportunities.
  • Measure and track Premier Foods share of shelf and check variance to fair share by means of identifying opportunities.
  • Working closely with the internal sales team to ensure they are armed with the relevant category insights and recommendations and support commercial sell ins and internal NPD development on the categories to which you are aligned.
  • Develop your direct report – line management responsibilities, coaching and development for 1 x category executive
  • Be a lead voice on your category driving the internal strategy by being the internal voice of the retailer – guiding our thinking as business.
  • Balance priorities to ensure that the key category challenges are being met for both Premier Foods and for your customer.


What we need from you:

  • DATA, INSIGHT & ANALYSIS - Understanding data sources, ability to use the latest tools competently & effectively to source information accurately and quickly and then turn data into insight. Excellent excel skills (pivot tables/v look ups) and numerically competent.
  • STORY TELLING - Taking complex information and bringing it to life in a compelling way, tailoring to the audience. Engaging and confident presentation verbal and non verbal style. 
  • INSIGHT INTO ACTION - Action focussed with commercial edge that creates momentum
  • INFLUENCING – Ability to influence a buyer / merchandiser through category data. Conviction of argument and ability to drive change / convince.
  • LEADERSHIP – Influencing decision making both internally and externally and leading groups on projects. Coaching your direct report and deputising for the Category Controller when necessary.
  • TEAM WORKING – ability to build relationships across internal and external teams and influence effectively. In particular to work as part of a virtual team to support each other and gain category insights across retailers.
  • COMMERCIAL AWARENESS - Commercially savvy and aware of the consequences of the actions and decisions – understanding how category decisions impact commercial performance
  • PROBLEM SOLVING - Can problem solve and bring clear direction and solutions to complex challenges, takes initiative to keep trying. Proactive. Can consult and take on board recommendations from others.
  • BUILDING RAPPORT & ENGAGEMENT – ability to build & sustain strong relationships with key customer contacts