Marketing

Bringing brands to life

Our heritage brands have special places in the lives of our consumers, and our marketing and R&D teams add to this every day, from our St Albans head office and sites at Carlton and Worksop.

We build brands that enrich life through food - we do it with passion and a truly insights and innovation led approach that ensures they continually evolve.

Our commercially focused teams enjoy levels of autonomy that are not for the faint hearted, joining them will see you taking ideas to supermarket shelves with industry leading speed and efficiency.

We have a wide range of roles within the marketing function focusing on traditional brand management and more specialist areas such as Innovation and Insights. Actual roles include Brand Manager, Senior Brand Manager, Marketing Controller, Innovation Manager/Controller and Insights Manager/Controller. 

Daniel Jalalpour - Brand Director Cooking sauces, Desserts & Health

I joined Premier Foods as a Brand Director in June 2018. I am responsible for the brand plans and business performance of the categories I look after. I have a team spanning Innovation and Brand Management, and we work closely with a number of Commercial and Technical stakeholders across the business. I have a key role in setting the vision for success on my categories and defining the focuses to help us achieve that vision. The teams I work with at Premier Foods are all very talented, ambitious and eager to raise the bar. 

The brands I am responsible for are rich and diverse, allowing me to build on my knowledge and experience. I am loving my time here so far. I'm continually learning new skills and gaining new knowledge. I really enjoy what each day brings at Premier Foods - and we have adapted really well as a business to the recent demands for more flexible working arrangements. 

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