Delighting customers & growing categories

Our sales teams work every day to deliver profitable, and sustainable growth, across each of the categories we operate in.

We understand both the needs of consumers and our current customer base, aiming to meet their needs in terms of range, value, new products and ease of purchase.

We build true partnerships, whether that be in launching new product ranges, consulting on in-store execution, negotiating range reviews or by providing annual business plans.

By joining us you could be working with both large and small supermarkets, online retailers, food service providers or any other retail outlet you can imagine. We have a range of roles within the sales team, these range from account management and category management to more specialist roles including insights and commercial planning.

Farrah Mosaheb - Category Controller Strategy

I joined Premier Foods eight years ago as a Category Manager. Since then, I have been given the opportunity and support to progress through several management roles within the Category function. I'm now in a new position focusing on Category and Shopper Strategy.  

I'm thoroughly enjoying my role and leading my team, which involves providing strategic direction by collaborating with various functions across Marketing, Commercial Sales, and Insights to ensure we align with consumer, shopper, and market trends. My key responsibility is to ensure we lead the category and shopper agenda with our customers to deliver sustainable partnerships and long-term growth.  

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