Sales
Farrah Mosaheb - Category Controller Strategy
I joined Premier Foods eight years ago as a Category Manager. Since then, I have been given the opportunity and support to progress through several management roles within the Category function. I'm now in a new position focusing on Category and Shopper Strategy.
I'm thoroughly enjoying my role and leading my team, which involves providing strategic direction by collaborating with various functions across Marketing, Commercial Sales, and Insights to ensure we align with consumer, shopper, and market trends. My key responsibility is to ensure we lead the category and shopper agenda with our customers to deliver sustainable partnerships and long-term growth.
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