Brand Director International Sweet Treats

Premier Foods is a business with strong momentum and ambitious plans to accelerate within the UK and Internationally. We recently became a FTSE 250 business and are upskilling our senior leadership team for the next phase of growth. We are looking for a capable leader to take charge of our International Cake business- a business with strong momentum and ambition for future transformation.

• This is a rare opportunity to land a truly “end-to-end” role with ownership for 3-10Y strategic plans alongside in-year delivery.
• You will be responsible for defining and leading growth strategies on step changing our International Cake business
• You will own the delivery of plans across our two iconic brands; Mr Kipling & Cadbury
• You will set direction within a cross-functional central and in market teams.
• You will have a team of 3 reporting into you (Marketing Controller, Senior Brand Manager & Assistant Brand Manager) and will support them to develop & deliver brand growth plans.
• We need a strong leader who can set the pace for acceleration, developing this vision further and making it a reality.
• This role will reward an individual looking to develop their brand building and commercial leadership skillset as a ‘general manager’ of the future.
• Premier’s lean organisation structure creates a culture of ownership and through-the-line responsibility, taking accountability for short-term business performance and setting the long-term strategic growth agenda.

• The right candidate will be a strong, ambitious business and brand leader, with a rich marketing and commercial skillset and a strong track record of results. You will be a highly capable strategic thinker and adept at influencing a senior leadership team to make critical decisions. You will be comfortable analysing and deriving insights from different sources of consumer and retail data. You will be externally focused with both consumers and retailers and have a passion for creating new ideas and bringing them to market. You will be passionate about innovation and capable of defining & delivering scalable NPD platforms. You will be a strong team player, able to engage with a diverse set of stakeholders to achieve success.

• In return, Premier can offer an attractive and stretching remit, with immediate term learning opportunities and further opportunities for career progression, in an environment where top talent is recognised and rewarded.

What you'll be doing.....

• Take full accountability for P&L, market share and consumer health metrics across your brand portfolio.

• Define and execute the long-term growth strategy – identifying new markets for long term growth, establishing scale in relatively new markets (North America) and turbo changing growth in existing markets (Australia)

• Develop strong brand & innovation plans to win in key markets.

• Work closely with commercial strategy & retailer teams to build and execute strong commercial plans for your brands, influencing ranging decisions, defining key retailer ‘big bets’ and improving the quality of in-store execution on your brands.

• Be the consumer expert for your categories. Partner with our Insights team to ‘bring the outside in’ on trends, consumer needs and competitive developments, to inspire fresh ideas.

• Lead key management reviews in the business cycle for your brands, including monthly performance reviews, quarterly strategic reviews, annual business planning and long-term strategic plan & pipeline reviews – all directly with the Executive Team.

• Form strong connections cross-functionally within the business, in particular within market teams, Category Management, Finance and R&D teams, to enable successful market delivery of winning products.

What we need from you....

• 7+ years successful experience within a market leading FMCG organisation. Top performer with future growth potential.

• Ideal candidate will have strong foundational Brand Management experience, with good amount of time spent delivering business results within a local market, as well as innovation & brand creative development.

• High level of commercial and analytical capability; comfortable developing and presenting business cases in an organisation which can move quickly to make investment decisions on the back of sound quantitative evidence.

• Strong bias for action and high degree of personal accountability.

• Proven ability to work cross-functionally and leading projects to successful in-market delivery.

• A strategic thinker, who is focused on the consumer and places them at the core of everything that they do.

• An individual who has a track record of getting the best out others and can coach & develop their teams.

• Entrepreneurial mindset – doesn’t accept the status quo and looks for different, better ways of doing things.

• Global experience is preferred but not mandatory.

What we offer you in return...?

• Competitive salary
• Car Allowance
• Bonus
• Up to 7.5% pension
• Private medical insurance
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.