Head of Media

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Date: 12 Mar 2026

Location: St Albans, GB

Company: Premier Foods

Based - St Albans, AL1 2RE (Hybrid 50%)

Permanent, Full Time

Join Premier Foods — where people, brands and purpose come together.

We’re proud to be one of the UK’s largest listed food businesses, with over 4,000 colleagues across 13 sites shaping the future of some of Britain’s best‑loved brands, found in 94% of households nationwide, making us one of the UK’s top three ambient food suppliers. From much‑loved household names such as Mr Kipling, Bisto, Oxo, Batchelors and Sharwoods, to our recently welcomed brands Fuel10k and Merchant Gourmet, our portfolio is packed with iconic favourites — and continues to grow.

 

At Premier Foods, we’re on an ambitious journey. Our 10‑year strategy is focused on more than doubling the size of our business — by growing our UK core, accelerating innovation, scaling internationally and acquiring high‑growth brands.

To support this next phase of growth, we’re creating a new senior leadership role: Head of Media. This is a rare opportunity to define, build and lead a step‑change media strategy across one of the UK’s most exciting and diverse food portfolios.

The opportunity - Reporting into a Global Marketing Director and working closely with the CMO and Marketing SLT, you’ll be accountable for developing and executing a best‑in‑class, portfolio‑level media strategy across paid, owned, earned and retail media.

You’ll lead the evolution of how we plan, buy, measure and optimise media — ensuring our brands cut through, our investment works harder, and our agency ecosystem is set up for long‑term success. While the primary focus is the UK, there will also be opportunities to support international markets including Australia, North America and Europe.

 

What you'll be doing?

  • Define and deliver a portfolio‑wide media strategy across paid, owned, earned and retail media
  • Lead and manage a complex media agency ecosystem, spanning strategy, planning and buying
  • Drive consistency, best practice and effectiveness across a broad portfolio of UK brandsPartner with the CMO and Brand Directors to evaluate media strategies, media mix, measurement and ROI
  • Provide clear, confident recommendations that challenge and enhance agency thinking
  • Influence the future of Premier Foods’ media approach, including retail media, performance channels and emerging models
  • Provide senior oversight of a significant media budget, working collaboratively in a matrix environment

 

What we need from you?

  • Strong experience in consumer products, ideally within grocery or retail‑led environments
  • Proven leadership of large‑scale paid media budgets (£10m+)
  • Deep experience managing media agencies in complex, multi‑brand environments
  • A strategic mindset — able to think analytically and creatively, and confidently challenge the status quo
  • A modern view of media, including performance‑led channels such as paid social and YouTube
  • Experience of retail media (D2C experience is an advantage)
  • Credibility and perspective on the evolving media landscape, including AI, creative disruption and measurement
  • The confidence and presence to influence senior stakeholders and present with impact
  • A collaborative, relationship‑driven approach, thriving in matrix organisations

 

What we offer you in return...?

  • Competitive salary
  • Car Allowance
  • Bonus
  • Up to 7.5% pension
  • Life assurance
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers

 

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

 

 

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need. 

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