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Insights Analyst

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Date: 22-Jul-2022

Location: St Albans, GB

Company: Premier Foods

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome. 

Insights Analyst

Based in St Albans/Hybrid WFH



  • Premier Foods is a business with great momentum, with a purpose to enrich people’s lives through food. Many of our much-loved brands have been part of UK life for more than a century. We have an ambitious vision for growth driven by Innovation, while protecting and growing our core portfolio.
  • You will work across our entire portfolio which includes brands such as Mr Kipling, Sharwoods, Bisto, and Batchelors. As Insights Analyst, you will be identifying macro trends, assess market performance of our brands & competitors, determine drivers behind market/promotional performance, gain understanding of shopper behaviours and consumption trends.
  • You will work in close partnership across various functional teams within Premier Foods as well as with Insights team members and our external continuous agencies to guide our business growth strategy.
  • One of your core challenges would be to drive data-led insights into the marketing decision making process and NPD /EPD evaluation, ensuring where possible, that our decisions are driven by a rigorous, fact-based approach.
  • You’ll be passionate about understanding shoppers and consumers, how macro trends and tactical in-store activities influence their shopping and consumption behaviours across retailers and channels.
  • You will have exposure to Market Mix Modelling and other Analytics type work


What you'll be doing:

  • Guide Marketing Leadership Team & relevant Marketing and Sales functions with business analysis as requested
  • Identifying macro/shopper/consumption trends and potential impact on Premier Foods
  • Monitoring innovation performance and conducting ad-hoc analysis as needed
  • Leverage modelling to answer business questions
  • Ownership and accountability for regular market performance reporting, creation of new ones as needed
  • Data visualisation: ensuring data is presented in a visually appealing and in a way that is easy to understand
  • Drive key themes for our annual Trends Day as part of the strategic planning process
  • Admin ownership of Insight Knowledge Hub


What we need from you:

  • Passion for data and analytics tools; open to explore new ways of analytic approaches
  • New Graduates or up to 5 years of experience working in FMCG Industry in category, marketing or research functions, market research agencies (Kantar/Nielsen/IRI), or significant experience working with data
  • Highly numerate, with visualisation skills and an ability to bring together data and information from multiple sources to tell a story and translate what it means for the audience’s perspective, and form recommendations
  • Strong communication skills, both written and verbal
  • Strong organizational skills and ability to juggle multiple priorities and to keep sight of deadlines


What we offer you in return:

  • Competitive salary
  • Bonus
  • Up to 7.5% pension
  • Private medical insurance
  • Life assurance
  • Wide range of online and in-house training
  • Access to an employee discount scheme, with access to hundreds of nationwide retailers