Marketing Controller - International Expansion

Marketing Controller - International Expansion

Permanent

Based in St Albans/Hybrid WFH 50%

Premier Foods is a leading UK Grocery player with strong momentum and ambitious plans to accelerate Internationally. Over the past 5 years we turned around our core business, became a FTSE 250 business and surpassed £1Bn in revenue. Expanding our footprint into new categories and markets is a key pillar of our growth plan for the next 5 years.

Breakfast is a key priority for global rollout – we have had success in the UK with a unique “ready to eat” Porridge product on Ambrosia, and we recently acquired the FUEL10K brand which has a strong presence in the UK Breakfast market; both of these brands have significant potential for expansion outside UK, which we are keen to maximise. In particular we want to expand our Breakfast footprint in priority markets USA, Europe, Australia and Canada. We see further stretch potential for the FUEL10K brand beyond Breakfast – a pipeline of additional whitespace innovation taking shape, that we want to fine tune and rollout globally.

• This role takes the lead in developing and executing the rollout of our FUEL10K and Ambrosia brands across priority markets.
• You will own the long-term strategic plan for global breakfast expansion, as well as the delivery to market.
• This will put you at the centre of one of the most existing “accelerator” areas of the business – a chance to make real impact.
• This role is also responsible for unlocking FUEL10K as a cross-category brand (beyond Breakfast) outside the UK.
• You will report to the Global Marketing Director, while building a network of internal/external stakeholders within the Premier Foods International Team (based in UK and locally in the markets), to develop strong plans to launch & drive success.
• The role will combine market landscape assessment, consumer insights, strategy and proposition development, pipeline building, commercial and financial feasibility, go-to-market planning, project leadership, as well as elements of selling, activation and communication in partnership the local market teams

What we need from you?

• The right candidate will be an ambitious, agile and entrepreneurial leader, with a success track record in FMCG environments.
• Proven ability to work cross-functionally, navigating complexity to lead projects to successful in-market results.
• Broad experience of brand management disciplines, including in-market delivery and pipeline development.
• Experience of “end to end” brand leadership including local market and (ideally) some exposure to a regional/global team.
• Comfortable navigating the “big picture”, as well as “rolling sleeves up” and getting into the details to make things happen.
• Highly capable strategic thinker, adept at influencing a senior leadership team to make critical decisions.
• Ready to operate with a high level pace and personal accountability, with a strong bias for action.
• Strong commercial capability, able to lead conversations on P&L.
• Able to analyse and derive insights from different sources of consumer and retail data.
• Able to navigate ambiguity where you don’t have all the data.
• Strong virtual working and influencing skills.
• Skilled at navigating dynamics with teams in different markets and time zones.
• Direct experience working in or closely with US market is a plus, but not essential.

What you'll be doing?

• Lead market landscape and opportunity assessments to define “where to play” priorities across markets and more detailed “how to win” execution priorities for Premier Foods brands in Breakfast and other whitespace categories.
• Design and deliver successful launch plans in priority markets – navigating projects through internal Gate process, as well as supporting local market teams to successfully sell-in and land our brands with impact.
• Work closely with Insights and local market teams to understand the consumer & retailer landscape.
• Partner with R&D and manufacturing teams to tailor product, packaging and other aspects of proposition for target markets.
• Coordinate commercial and operations teams to ensure commercially and technically viable plans for launch in each market.
• Lead senior management reviews at each stage of the journey – from initial strategy alignment, through any “test market” executions and learning plans, to full market rollout and ongoing delivery.
• Develop and support a direct report within your team (Brand Manager).

What we offer you in return...?

• Competitive salary
• Car Allowance
• Bonus
• Up to 7.5% pension
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 90% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.