Senior Brand Manager - Breakfast

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Date: 7 Jul 2026

Location: St Albans, GB

Company: Premier Foods

Based - St Albans, AL1 2RE (Hybrid 50%)

Permanent, Full Time

Join Premier Foods — where people, brands and purpose come together.

 

 

At Premier Foods, we're proud of our portfolio of much-loved brands and our ambitious plans for growth. Our Breakfast & New Categories team was established following the acquisition of FUEL10K and has a clear mission: to become the momentum makers and fastest-growing category within Premier Foods.
 

We're looking for an experienced and commercially minded Senior Brand Manager to lead the next stage of growth for FUEL10K and Ambrosia within the Breakfast category. This is a unique opportunity to combine entrepreneurial thinking with the scale and support of one of the UK's leading food businesses.

 

You'll take ownership of category growth strategy and execution across cereals, porridge, breakfast drinks, breakfast-to-go and future category innovations, playing a key role in shaping the future of our breakfast portfolio.

 

What you'll be doing?

As Senior Brand Manager, you'll sit at the heart of our growth agenda and be responsible for driving commercial performance, brand growth and innovation.

You'll:

  • Own P&L, market share and brand health performance across the Breakfast business.
  • Develop and deliver winning growth strategies that drive consumer trial and retailer support.
  • Be the FUEL10K brand champion, ensuring the brand is brilliantly represented across every touchpoint.
  • Lead communication and activation plans across FUEL10K and Ambrosia Porridge.
  • Drive innovation, renovation and line extension projects from concept through to launch.
  • Analyse category, consumer and performance data to identify opportunities and recommend actions.
  • Partner closely with Sales, Insights, Finance, Category Management, Customer Marketing, Commercial Planning, R&D and Operations to deliver business objectives.
  • Coach and develop an Assistant Brand Manager, helping them thrive and grow in their role.

 

What we need from you?

We're looking for a passionate marketer who combines strategic thinking with commercial acumen and a love of brands and consumers.

You'll bring:

  • Experience in a brand marketing role, ideally within FMCG.
  • A strategic mindset with the ability to balance short and long-term priorities.
  • Strong commercial awareness and an understanding of how brands drive growth.
  • Confidence influencing and engaging a wide range of stakeholders.
  • Excellent analytical and problem-solving skills.
  • A proactive, results-driven approach.
  • Curiosity, creativity and a growth mindset.
  • A collaborative style that helps bring people with you.

 

What we offer you in return?

  • Competitive salary and bonus
  • Up to 7.5% pension
  • Private medical insurance and life assurance
  • Hybrid working (50% home / 50% office or site)
  • Sharesave scheme and the option to purchase additional holiday
  • Extensive learning and development opportunities
  • Access to a wide employee discount scheme

 

Ready to apply?

Click Apply and submit your CV tailored to this opportunity. We look forward to hearing from you.

 

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.

We're proud to be a Disability Smart employer and are committed to supporting disability inclusion throughout our recruitment process. If you experience any access issues or require reasonable adjustments at any stage, please let us know so we can ensure you have the support you need.