Senior Brand Manager - The Spice Tailor, International

Senior Brand Manager - The Spice Tailor, International

Based in St Albans/Hybrid WFH

Permanent

Take a lead in shaping the future of Premier Foods' in this exciting Senior Brand Manager role, to deliver the exceptional growth ambitions of The Spice Tailor globally.

• Premier Foods is a leading UK Grocery player with strong momentum and ambitious plans to accelerate Internationally. Over the past 5 years we turned around our core business, became a FTSE 250 business and surpassed £1Bn in revenue.

• We’re expanding our Global footprint and the International division is a critical growth engine for the next 5 years and beyond.

• We have already successfully taken The Spice Tailor into the ANZ market (16% value share), Canada and have just launched the brand into USA and Europe.
• We see potential to drive scale within our existing markets and identify and launch into new markets over the coming years.
• We are also working on an exciting Innovation pipeline of new products & platforms to fuel our growth in our existing markets, coupled with development of the right trial and support plans.
• The right candidate will be an ambitious, entrepreneurial leader, with a solid marketing and commercial skillset and a track record delivering results, ideally in a regional or global setting. You will be a highly capable strategic thinker and adept at influencing a senior leadership team to make critical decisions. You will be comfortable analysing and deriving insights from different sources of consumer and retail insight and navigating ambiguity where you don’t have all the data.
• In return, Premier can a unique opportunity to leave a legacy in shaping the future of our International business, with further opportunities for progression as the business grows.

What we need from you?

• Experience working in an FMCG business, including time in a matrix structure.

• Broad experience of brand management disciplines, ideally with international or global roles experience.

• Strong bias for action and high degree of personal accountability, with strong virtual / remote working and influencing skills.

• A strategic thinker, who is focused on the consumer and places them at the core of everything that they do.

• Proven ability to work cross-functionally, across time zones, leading projects to successful in-market delivery.

• High level of Commercial and Analytical capability; comfortable developing and presenting business cases in an organisation which can move quickly to make investment decisions based on strong logical evidence.
• Entrepreneurial mindset – doesn’t accept the status quo and looks for different, better ways of doing things

What you'l be doing?

• Lead the growth and action plans for The Spice Tailor across our International markets.
• Development and implementation, alongside our global Innovation team a long-term Innovation pipeline of products and projects to fuel our growth. This will be across Indian, Asian and other exciting cuisines.
• Lead the toolbox development (support plans) per market, making right sized communication and trial choices (e.g. TV, Digital, In-Store). The role would encompass developing more detailed launch plans and leading the launch into market.
• Own analysis and recommendation on business as per monthly business cycle – liaising with local market teams to understand business performance and ensure timely action planning.
• Collaborate effectively with the UK The Spice Tailor team to ensure global fundamentals upgrade (e.g. Equity,  Style Guidelines)
• Support the Brand Director for the longer term 3/10 year strategy – with identification of where to play and how to win choices.
• You will explore what’s possible leveraging existing Premier Foods expertise, capabilities and capacity.
• You will also scope the potential opportunity for leveraging outsourced capabilities beyond existing Premier / UK scope.
• The role will involve a high level of ownership as the, making recommendations back to senior stakeholders in the business and building plans for implementation.

You will....

• Take full accountability for scoping the opportunity and designing a launch plan for relevant Premier Foods brands & innovation globally.

• Work closely with the local market and Insights teams to understand the consumer & retailer landscape, make clear choices around what is/is not a viable opportunity and develop a commercially viable launch plan.

• Lead key management reviews in the strategic assessment and plan development stages, as well as final launch plan alignment for any commercially viable opportunities.

• Be the “expert on the brand”, bringing relevant external insight to the table and combining this with a deep understanding of Premier Foods capabilities, brands and innovation pipeline.
• Form strong connections cross-functionally within the business – with the ANZ & NA local market team, Insights, the UK Marketing, Innovation, R&D and Manufacturing teams, and external 3rd parties where needed.

What we offer you in return...?

• Competitive salary
• Bonus
• Up to 7.5% pension
• Life assurance
• Wide range of online and in-house training
• Access to an employee discount scheme, with access to hundreds of nationwide retailers

Ready to apply...?

Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.

A great British food company

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 13 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 90% of British households.

At Premier foods we believe in inclusion, authenticity and individuality. We aim to ensure all existing and future colleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to work no matter who they are, what they look like, who they love or what they believe in. Our culture is one where everyone is welcome.