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Marketing Manager - North America

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Date: 28-Nov-2021

Location: USA, US

Company: Premier Foods

A great British food company 

Premier Foods is one of Britain’s biggest listed food companies, employing over 4,000 colleagues at 15 manufacturing sites and offices up and down the country.

Many of our brands have been part of UK life for more than a century and you’ll find them in 94% of British households.

 

Marketing Manager - North America

Chicago Metro area (preferred)

 

 

This is an exciting opportunity to join a small team that is expanding in the US and Canada.  Premier Foods is one of the largest food companies in the UK that is expanding its presence of their beloved brands in North America. 

 

The North American team is in its inception, so you have the opportunity to build the North American business with a small group of agile team members, with the backing of a large corporation. 

 

This role reports directly into the US Country Lead for Premier Foods and will be actively participating in many projects to create a sustainable business, including building brand equity, driving customer distribution, and developing customer marketing materials.

 

What you'll be doing:

 

  • Assist the marketing and sales organization to manage consumer promotional programs to drive consumer engagement and product trial

  • Executing “test and learn customer marketing initiatives across retailers and develop a best in class execution playbook for future launches

  • Contribute to monthly business reporting and analysis by gathering consumption and shipment data.  Convert into insights and storytelling for internal and external presentations.

  • Execute near term commercialization projects (corrugate displays, minor packaging updates, website updates, new item launches)

  • Manage e-commerce PDPs with updated marketing language, photography, and assets

  • Liaise with internal international colleagues and external partners to get required support, resources, and assets to advance business objectives

  • Research specific initiatives and work in conjunction with technical teams to further develop North American Market

 

What we need from you:

 

  • Bachelor’s Degree

  • Marketing or Shopper Marketing experience preferred

  • Experience working across United States and Canada preferred

  • Strong analytical reasoning: able to use multiple sources of data to develop insights and draw conclusions – experience with IRI or Nielsen preferred

  • Strong agility:  Able to process information quickly and adeptly, while understanding impact across other functions and on total business

  • Strong project management skills: ability to handle multiple tasks and to influence peers to drive projects to on-time completion

  • Comfort working through ambiguity:  Able to quickly adjust thinking when situations are fluid and changing.  Problem solving attitude when the unexpected happens

  • Active learner: ability to learn new concepts and systems quickly. 

  • Be willing to take responsibility and accountability

  • Ability to collaborate with cross-functional business units and communicate effectively while working remotely

  • Comfort working with and motivating external partners – including distributors, agencies, and retailers

  • Strong verbal, oral and written communication skills.  Proficiency in MS Office (Excel, PowerPoint)

 

What we offer in return:

 

  • Highly competitive package

  • Healthcare, dental, vision

  • Flexible work arrangements

 

 

Our much-loved brands include Mr Kipling, Cadbury, Bisto, Batchelors, Ambrosia, Sharwood’s, Oxo, Loyd Grossman, Homepride and McDougall’s, with some supported by our strategic partnerships with Mondelez and Nissin.